
Park City Property Management
Tell us about your property and our Park City team will be in touch.
Park City is a year-round destination with two world-class ski resorts, an Olympic legacy, and the annual Sundance Film Festival. The vacation rental market here is one of the largest in the Mountain West, with strong demand across a wide range of property types, from Old Town condos to Deer Valley luxury estates.
Winter remains the primary revenue driver, anchored by Park City Mountain Resort and Deer Valley Resort. Sundance in January creates a surge in demand and nightly rates. Summer has grown significantly, with mountain biking, hiking, concerts, and Park City’s arts scene drawing visitors from May through October.
LocalVR combines the technology and distribution reach of a national platform with the hands-on care of a local team based in Summit County, Utah. Our Park City team knows every neighborhood, every HOA, and every pricing nuance, and they bring that expertise to every property we manage.

Featured Homes
Our local team provides comprehensive property management across all of Park City and Utah. From ski-in/ski-out properties to downtown luxury condos.
Our Park City team lives and works in Summit County. They know the market, the properties, and what it takes to manage your asset.

Director of Operations
Born in Salt Lake City and raised in Park City. Former hiking, biking, and white water rafting travel guide. Rode from the Canadian border to Mexican border on the Great Divide Mountain Bike Route (~2500 miles)!

General Manager

Senior Homeowner Experience Manager
When not working with owners, she'd rather be in her garden than almost anywhere else.

Maintenance Lead
Moved from Texas with a background in residential and industrial construction. Was a presidential chef in the Marine Corps, cooking the Obama family their last Christmas dinner in Hawaii.

Home Inspector
Loves snowboarding and currently learning Japanese.

Home Inspector
Born and raised in Park City — always comes back home. Ski races for fun.
Your home gets a dedicated team — not a rotating roster. Triple-tier inspections before every arrival, after every departure, and during vacancy. Photo-documented, every time.
Real people in your market, available around the clock. Housekeeping, maintenance, guest support — handled by our team, not outsourced.
Your property deserves to be seen by the right guests. Professional photography, optimized listings across every major platform, and access to our Premier Guest Network.

Park City offers strong revenue potential across a broad range of price points. Deer Valley and Empire Pass properties command the highest nightly rates, while Old Town and Prospector provide more accessible entry points with solid occupancy. Ski-in/ski-out access, Sundance proximity, and luxury finishes are the biggest revenue drivers.
Our approach pairs data-driven revenue strategy with hands-on property care. Professional photography, listing optimization across 50+ channels, and dynamic pricing calibrated to Park City’s event-driven demand drive performance, while our local team ensures your home is meticulously maintained and guest-ready at all times.
Approximately 55% of annual revenue comes from ski season (December through March), with Sundance week often matching or exceeding holiday rates. Summer accounts for roughly 30%, and shoulder seasons contribute the remaining 15%. Our team adjusts pricing around events, snowfall, and competitor activity to maximize your returns.
Our Park City concierge team curates unforgettable experiences for your guests. From lift tickets to private chef services, we handle the details that drive 5-star reviews.
Our management fee is a percentage of collected rental revenue, covering everything from guest communication and cleaning coordination to maintenance, dynamic pricing, professional photography, and listing management across 50+ booking channels. No long-term contracts. Reach out for a custom revenue projection tailored to your property.
Most properties are live and generating bookings within 14 days. Our onboarding process includes a professional photography session, listing creation across all major platforms, smart lock installation, and setup in our pricing system. We handle everything so your property starts earning as quickly as possible.
Yes. Park City requires a conditional use permit or business license for short-term rentals, depending on the zone. Summit County has separate requirements for properties outside city limits. Regulations have tightened in recent years, so working with a management team that understands the local rules is essential. We handle the entire licensing process on your behalf.
Every reservation request goes through our dedicated screening team. We send guests your custom rental agreement and questionnaire, set house rules, enforce minimum night stays and price floors, and flag potential issues before they become problems. Our goal is to protect your property while maximizing revenue.
Your property is listed across 50+ booking channels, including Airbnb, VRBO, Booking.com, Plum Guide, Marriott Homes & Villas, and our direct booking site. Our listings are professionally optimized to rank at the top of search results on each platform, giving your property maximum visibility no matter where guests are searching.
Our revenue team uses proprietary pricing software built in-house, managed by experienced analysts who understand your specific market. They analyze real-time market data, competitor rates, local events, and demand patterns to adjust your pricing daily. Think of it like airline pricing, but with the expertise of a local team that knows when Breckenridge spring break drives rates up or when a shoulder season weekend needs a push. Your dedicated manager tracks performance and makes custom adjustments based on your property’s unique positioning.
Every property in our portfolio is covered by LocalShield, our comprehensive damage protection program that includes $1M per reservation in liability coverage and up to $30K in guest damage protection per reservation. Beyond that, our local team conducts detailed inspections after every guest stay, manages all vendor relationships, coordinates seasonal maintenance, and responds to emergencies around the clock. We treat your home the way you would.
We bring the technology and distribution reach you would expect from a large platform, paired with the accessibility and personal attention of a local team that knows your property and your market. You get proprietary pricing tools, 50+ channel distribution, and a real-time owner portal, along with a dedicated local contact you can actually reach. No long-term contracts. Our 96% owner retention rate reflects the kind of experience we deliver.
Tell us about your property and our local team will evaluate fit, market positioning, and performance potential.