
Park City Property Management
Tell us about your property and our Park City team will be in touch.
Owning a Park City home is a major investment, often a multi-million-dollar one, and the wrong manager shows up fast: peak weeks that go unbooked, guests left waiting on a reply, and wear that no one catches until it is costly. Park City is also one of the largest and most established vacation rental markets in the Mountain West. Two world-class resorts, an Olympic legacy from the 2002 Winter Games, and a year-round events calendar draw millions of visitors to a town of fewer than 9,000 residents. That gap between visitor demand and resident supply is the foundation of strong rental performance, and capturing it takes local pricing expertise, fast guest response, and a team that knows how Summit County demand moves through the year.
The Park City market spans several distinct neighborhoods, each with its own guest profile and pricing dynamics. Deer Valley and Empire Pass sit at the luxury end, where ski-in, ski-out access and high-end finishes command the market’s top nightly rates. Canyons Village, at the base of Park City Mountain Resort, draws families and groups who want slope access and walkable dining. Old Town, along historic Main Street, rewards walkability and character, staying busy with guests who want to step out their door into restaurants and nightlife. Prospector, Park Meadows, and Kimball Junction offer more accessible entry points with steady occupancy. The Jordanelle and Promontory areas just outside town attract larger groups and longer stays. Knowing which property types perform best in which neighborhood is central to pricing a Park City home correctly.
Winter remains the primary revenue driver, anchored by Park City Mountain Resort, the largest ski resort in the United States, and Deer Valley Resort, long known for its luxury, ski-only experience and now in the middle of a major expansion. Peak demand clusters around the December holidays, Presidents’ Day, and spring break, when nightly rates can run several times higher than shoulder season. The town’s deep events calendar, including its decades-long history hosting the Sundance Film Festival each January, has long amplified early-winter demand. Summer has become a genuine second season, with mountain biking, hiking, resort concerts, and an active arts scene drawing visitors from May through October. That four-season profile gives Park City owners a more balanced revenue calendar than many single-season mountain markets.
Short-term rental rules in the Park City area depend on where a property sits. Homes inside Park City limits generally require a city business license, and nightly rentals are permitted in some zones and restricted in others. Properties in unincorporated Summit County, including much of the Snyderville Basin, fall under separate county rules. Many condominium and planned-unit developments also have their own HOA policies that determine whether a unit can be rented nightly at all. Regulations here have tightened over the years, which makes working with a team that tracks the current rules a practical necessity. We confirm a property’s rental eligibility before onboarding and handle licensing, renewals, and lodging-tax filing on the owner’s behalf.
LocalVR pairs the technology and distribution reach of a national platform with the hands-on care of a team based here in Summit County. Our Park City staff inspect properties in person, respond to issues quickly, and price each home with analyst-led tools calibrated to local demand rather than a generic algorithm. With more than 100 Park City homes under management, a 96% owner retention rate, and a decade of mountain-market experience since 2015, we have built our reputation on caring for the home as carefully as we manage its performance.

Featured Homes
Our local team provides comprehensive property management across all of Park City and Utah. From ski-in/ski-out properties to downtown luxury condos.
Our Park City team lives and works in Summit County. They know the market, the properties, and what it takes to manage your asset.

Director of Operations
Born in Salt Lake City and raised in Park City. Former hiking, biking, and white water rafting travel guide. Rode from the Canadian border to Mexican border on the Great Divide Mountain Bike Route (~2500 miles)!

General Manager

Senior Homeowner Experience Manager
When not working with owners, she'd rather be in her garden than almost anywhere else.

Maintenance Lead
Moved from Texas with a background in residential and industrial construction. Was a presidential chef in the Marine Corps, cooking the Obama family their last Christmas dinner in Hawaii.

Home Inspector
Loves snowboarding and currently learning Japanese.

Home Inspector
Born and raised in Park City — always comes back home. Ski races for fun.
Your home gets a dedicated team — not a rotating roster. Triple-tier inspections before every arrival, after every departure, and during vacancy. Photo-documented, every time.
Real people in your market, available around the clock. Housekeeping, maintenance, guest support — handled by our team, not outsourced.
Your property deserves to be seen by the right guests. Professional photography, optimized listings across every major platform, and access to our Premier Guest Network.

Park City offers strong revenue potential across a broad range of price points. Deer Valley and Empire Pass properties command the highest nightly rates, while Old Town and Prospector provide more accessible entry points with solid occupancy. Ski-in/ski-out access, Sundance proximity, and luxury finishes are the biggest revenue drivers.
Our approach pairs data-driven revenue strategy with hands-on property care. Professional photography, listing optimization across 50+ channels, and dynamic pricing calibrated to Park City’s event-driven demand drive performance, while our local team ensures your home is meticulously maintained and guest-ready at all times.
Approximately 55% of annual revenue comes from ski season (December through March), with Sundance week often matching or exceeding holiday rates. Summer accounts for roughly 30%, and shoulder seasons contribute the remaining 15%. Our team adjusts pricing around events, snowfall, and competitor activity to maximize your returns.
Most property managers in Park City will not tell you what they charge until you are on a call. We publish our pricing because transparency is part of how we earn trust. Our fee is a percentage of the revenue your home collects, so we do well only when you do well. There are no long-term contracts, no setup fees, and no charges for the photography, listing, or marketing work that gets your property booked.
Full-service management for rental homeowners: analyst-led pricing, listing and distribution across 50+ channels, professional photography, guest screening and around-the-clock communication, cleaning coordination, maintenance, triple-tier inspections, LocalShield protection, tax and licensing handling, and a real-time owner portal.
Our premium tier for the top of the Park City market. Everything in Standard, plus elevated styling, concierge-level guest service, higher damage protection limits, and the marketing a luxury Deer Valley or Empire Pass estate deserves.
Proactive home care for rental owners who want a higher standard of upkeep between stays, from seasonal maintenance to closer oversight of the home’s condition year-round.
No lock-in contracts. If we are not earning our fee, you are free to leave.
Get a free Park City revenue projectionPark City owners usually choose between two kinds of managers: large national platforms with reach but little local presence, and small local-only operators with presence but limited technology. The real question is not which is cheapest. It is which one cares for a Park City home like its own while running it with genuine local expertise. LocalVR was built to give owners both.
| Feature | LocalVR | National Platforms | Local-Only Managers |
|---|---|---|---|
| Local team based in Park City | Yes | No, remote call centers | Yes |
| Technology and 50+ channel distribution | Yes | Yes | Limited |
| Analyst-led pricing, not algorithm-only | Yes | Algorithm-only | Often manual |
| Published, transparent fees | Yes | Often hidden | Varies |
| No long-term lock-in contract | Yes | Often required | Varies |
| Dedicated local owner contact | Yes | No | Sometimes |
| Damage protection included | Yes | Varies | Rarely |
| 1:10 staff-to-home ratio | Yes | No | Varies |
The result is national-grade reach and revenue tools, delivered by people who live in your market and answer when you call.
See what your Park City home could earnOur Park City concierge team curates unforgettable experiences for your guests. From lift tickets to private chef services, we handle the details that drive 5-star reviews.
Our Standard management fee is 25% of the revenue your home collects, and our premium LocalLuxe Collection is 30% for top-tier Deer Valley and Empire Pass properties. Enhanced Property Care is $399 per month for owners who want a higher standard of upkeep between stays. The fee covers analyst-led pricing, distribution across 50+ channels, professional photography, guest communication, cleaning coordination, maintenance, inspections, LocalShield protection, and tax filing. There are no setup fees and no long-term contract.
Most properties are live and generating bookings within 14 days. Our onboarding process includes a professional photography session, listing creation across all major platforms, smart lock installation, and setup in our pricing system. We handle everything so your property starts earning as quickly as possible.
Income depends on location, size, and amenities. Deer Valley and Empire Pass estates with ski access command the highest rates, while Old Town condos and Prospector homes earn steady year-round returns. Ski-in, ski-out access, hot tubs, and luxury finishes are the biggest revenue drivers. We provide a free, property-specific revenue projection based on real performance data from comparable Park City homes.
Full-service management covers everything required to run a rental well: pricing the home daily, creating and optimizing listings across 50+ channels, professional photography, screening and communicating with guests around the clock, coordinating cleaning and turnovers, managing maintenance and vendors, inspecting after every stay, handling STR licensing and lodging taxes, and reporting results through an owner portal. You stay informed without managing the day-to-day.
In most cases yes, but it depends on the property’s location and zoning. Homes inside Park City limits generally need a city business license, and nightly rentals are allowed in some zones and restricted in others. Properties in unincorporated Summit County follow separate county rules, and many condo and planned-unit developments have their own HOA policies on nightly rentals. We confirm a home’s eligibility before onboarding and handle the licensing process from there.
Yes. Park City requires a conditional use permit or business license for short-term rentals, depending on the zone. Summit County has separate requirements for properties outside city limits. Regulations have tightened in recent years, so working with a management team that understands the local rules is essential. We handle the entire licensing process on your behalf.
Each neighborhood serves a different guest. Deer Valley and Empire Pass lead on luxury and nightly rate. Canyons Village offers ski access and walkable dining that families love. Old Town wins on Main Street walkability and character. Prospector, Park Meadows, and Kimball Junction provide accessible entry points with reliable occupancy. Jordanelle and Promontory attract larger groups and longer stays. We help owners understand how their specific property fits the market before setting a pricing strategy.
There is no long-term contract. We earn your business month to month. If we are not delivering, you are free to leave, which keeps our team focused on performance rather than lock-in.
Switching is straightforward. We coordinate the transition, including transferring listings and reviews where possible, rekeying access, scheduling a fresh photography session, and aligning the calendar so existing reservations are honored. Most owners are live with us within about two weeks.
Yes. We calculate, collect, and remit all applicable sales and lodging taxes on your behalf, filed directly to the proper authorities, so you do not have to manage tax compliance.
Our revenue team uses proprietary pricing software built in-house and managed by analysts who know the Park City market. They track real-time demand, competitor rates, resort calendars, and local events, then adjust your pricing daily. The difference shows when it matters, like reading early Park City Mountain snow reports or pricing a holiday week, where a generic algorithm leaves money on the table. Your dedicated manager tunes the strategy to your specific property and neighborhood.
Every reservation request goes through our dedicated screening team. We send guests your custom rental agreement and questionnaire, set house rules, enforce minimum night stays and price floors, and flag potential issues before they become problems. Our goal is to protect your property while maximizing revenue.
Your property is listed across 50+ booking channels, including Airbnb, VRBO, Booking.com, Plum Guide, Marriott Homes & Villas, and our direct booking site. Our listings are professionally optimized to rank at the top of search results on each platform, giving your property maximum visibility no matter where guests are searching.
LocalLuxe is our premium tier for the top of the Park City market, roughly the top fifth of homes by quality and positioning. It adds elevated styling, concierge-level guest service, higher LocalShield protection limits, and marketing built for luxury Deer Valley and Empire Pass properties, where presentation directly drives nightly rate.
Every property in our portfolio is covered by LocalShield, our comprehensive damage protection program that includes $1M per reservation in liability coverage and up to $30K in guest damage protection per reservation. Beyond that, our local team conducts detailed inspections after every guest stay, manages all vendor relationships, coordinates seasonal maintenance, and responds to emergencies around the clock. We treat your home the way you would.
Every home receives triple-tier inspections: a pre-arrival check before each guest, a post-departure inspection after every stay, and periodic vacancy checks during gaps. Our local team documents condition, flags maintenance early, and keeps your home guest-ready year-round.
Yes. Our Second Home Management service is built for owners who want their Park City home professionally cared for without renting it. It covers regular checks, maintenance coordination, and oversight so the home is looked after between visits.
We bring the technology and distribution reach you would expect from a large platform, paired with the accessibility and personal attention of a local team that knows your property and your market. You get proprietary pricing tools, 50+ channel distribution, and a real-time owner portal, along with a dedicated local contact you can actually reach. No long-term contracts. Our 96% owner retention rate reflects the kind of experience we deliver.
Tell us about your property and our local team will evaluate fit, market positioning, and performance potential.