$120K Ski Season Revenue — 89% Above Market ADR
Downtown Telluride Luxury Retreat • Telluride, Colorado
Key Results
A Premium Downtown Location That Needed Premium Management
Robert's four-story luxury townhome sits in the heart of downtown Telluride—steps from the gondola, the San Miguel River trail, and the town's best restaurants. But maximizing revenue in a competitive ski market requires more than a great location. It takes strategic pricing, meticulous care, and a team that treats every guest like they're the only one.
Commanding Top-Tier Rates
Telluride's luxury rental market is competitive. Achieving nearly double the market ADR requires flawless presentation, strategic positioning, and five-star guest experiences at every touchpoint.
Maximizing Occupancy at Premium Prices
Higher nightly rates often mean lower occupancy. Balancing rate optimization with booking volume—especially during shoulder months—is key to maximizing total revenue.
Protecting a High-Value Asset
A four-story townhome with a private hot tub, elevator, and high-end finishes demands rigorous care. Without a dedicated local team, wear and tear can erode the premium experience guests expect.
109 Touchpoints. One Standard: Perfection.
LocalVR's Luxe program delivered 109 individual touchpoints across the ski season—from inspections and maintenance to guest support and owner communication. Every detail was managed so Robert didn't have to be.
15 Property Inspections
Pre-arrival, post-departure, and vacancy inspections with photo-documented checklists—ensuring every guest walks into a flawless home and every issue is caught early.
Dynamic Pricing Strategy
Revenue-optimized pricing drove ADR to $1,788—89% above the Telluride market average of $1,001—while maintaining 56.3% occupancy, nearly double the market's 31.7%.
71 Guest Support Interactions
From pre-arrival concierge coordination to real-time in-stay support, every guest received personalized attention—resulting in a perfect 5.0 rating and a 10/10 on VRBO.
13 Maintenance Actions
Proactive and reactive maintenance handled on-site by our local team—protecting Robert's investment and ensuring the home stays in peak condition season after season.
$120K Revenue. 5-Star Rating. Page 1 Rankings.
Robert's downtown Telluride townhome generated $119,772 in gross revenue across the ski season—driven by an average nightly rate of $1,788, which outpaced the broader Telluride market ADR of $1,001 by 89%. At the same time, occupancy hit 56.3%, nearly double the market average of 31.7%.
On the guest experience side, the property earned a perfect 5.0 rating on Airbnb and a 10/10 on VRBO, with an average Page 1 ranking of #8 for its category. With 109 total touchpoints across the season—including 15 inspections, 71 guest interactions, and 13 maintenance actions—every detail was managed to the highest standard.
"I can't sing their praises enough. The communication, the results, the way they care for my home—it's exactly what I was looking for. I tell every owner I know to call LocalVR."— Robert, Telluride Homeowner
Let's explore what's possible.
Learn how dedicated local care can protect your home and elevate your ownership experience.