From Set-It-And-Forget-It to Revenue Optimization
1BR Vacation Rental • Breckenridge, Colorado
Pricing Transformation Results
Leaving Money on the Table with Fixed Pricing
Jasmine owned a 1-bedroom vacation rental in Breckenridge and had been using a "set it and forget it" pricing approach—$85 per night on weekdays and $125 on weekends. While simple, this strategy meant missing major revenue opportunities during peak demand periods.
Fixed Weekday Rates
$85/night every weekday—regardless of whether it was peak ski season or a quiet Tuesday in October.
Fixed Weekend Rates
$125/night every weekend—same price during Christmas week as a random weekend in April.
Missed Peak Opportunities
Events, holidays, and high-demand periods were priced the same as low-demand dates.
Data-Driven Dynamic Pricing
LocalVR implemented a dynamic pricing strategy that adjusts rates based on demand, seasonality, local events, and market conditions—capturing maximum revenue at every opportunity.
Demand-Based Pricing
Rates automatically increase when demand is high and adjust during slower periods to maximize bookings.
Seasonal Optimization
Ski season, summer hiking season, and shoulder periods all priced appropriately.
Event Premium Capture
Local events, holidays, and special occasions drive higher rates automatically.
Market Intelligence
Real-time competitive analysis ensures pricing stays competitive while maximizing revenue.
37% Revenue Increase in Month One
In the very first month after implementing LocalVR's dynamic pricing strategy, Jasmine saw a 37% increase in rental revenue. The same property, the same number of bookings—just smarter pricing.
By capturing premium rates during high-demand periods while remaining competitive during slower times, dynamic pricing transforms revenue potential without requiring any additional effort from the owner.
"I never realized how much revenue I was leaving on the table with fixed pricing. LocalVR's dynamic pricing increased my revenue by 37% in the very first month—same property, smarter strategy."— Jasmine, Breckenridge Property Owner
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