The rise of remote work has created a growing market of digital nomads and long-term guests seeking flexible, comfortable accommodations that blend work and leisure.

Vacation rental owners can capitalize on this trend by tailoring their properties to meet the specific needs of remote workers.

This blog explores how to attract remote workers by offering long-term stays, including strategies for creating a work-friendly environment, offering flexible booking options, and marketing your rental to this growing demographic.

The Rise of Remote Work

Remote work has become a permanent fixture for many professionals, thanks in part to advancements in technology and the changing nature of work.

Digital nomads, freelancers, and remote employees are increasingly choosing to work from different locations around the world, seeking accommodations that allow them to maintain productivity while enjoying new destinations.

A New Type of Guest

Longer Stays: Unlike traditional vacationers, remote workers often book longer stays, ranging from a few weeks to several months, as they combine work with travel. This creates an opportunity for property owners to secure more stable, long-term bookings.
Flexibility and Convenience: Remote workers value flexibility in their accommodations, looking for properties that offer both leisure and productivity features.

Appeal of Work-Friendly Spaces

Blurring of Work and Leisure: Digital nomads seek properties that allow them to seamlessly transition from work to leisure. This makes it essential for vacation rentals to offer both a comfortable living space and a conducive work environment.

Creating a Work-Friendly Environment

One of the most important factors for attracting remote workers is creating a space that caters to their professional needs. Here are some tips to make your vacation rental more appealing to long-term remote workers:

Designated Workspace

Dedicated Work Area: A dedicated workspace with a comfortable desk and ergonomic chair is essential for remote workers. Make sure this area has good lighting, ample desk space, and is away from distractions.
Multiple Workstations: If your property has multiple rooms, consider creating more than one workspace to accommodate guests traveling as a couple or with colleagues.

Reliable High-Speed Internet

High-Quality Wi-Fi: Fast and reliable internet is a non-negotiable for remote workers. Invest in high-speed internet with sufficient bandwidth to support video calls, large file uploads, and streaming. Make sure to include your Wi-Fi speed in your property listing.
Backup Solutions: Have a backup internet plan in place in case of outages. This could be a mobile hotspot or an alternative Wi-Fi connection.

Comfortable Living and Work Spaces

Ergonomic Furniture: Remote workers may spend long hours sitting at a desk, so providing ergonomic furniture is a great way to enhance their experience. Consider offering an adjustable chair and a standing desk option if possible.
Comfortable Living Areas: Outside of work, remote workers will want to relax. Ensure your property’s living areas are comfortable and welcoming, with cozy seating, entertainment options, and a peaceful atmosphere.

Ample Natural Light

Bright, Airy Spaces: Natural light improves mood and productivity. Ensure your workspace and living areas are well-lit, with large windows and good ventilation.
Quiet Atmosphere: Remote workers need a quiet, distraction-free environment. If your property is in a noisy area, consider soundproofing or providing noise-canceling headphones as an amenity.

Offering Long-Term Stays and Flexible Booking Options

Remote workers value flexibility, not just in the space itself, but also in booking options and length of stay. Catering to these preferences can make your property more attractive to long-term guests.

Flexible Check-In and Check-Out

Self-Check-In: Offer flexible check-in and check-out times to accommodate guests arriving at odd hours. Self-check-in options, such as keyless entry or lockboxes, can provide added convenience.
Late Check-Out: Consider offering late check-out or early check-in options, especially for guests staying for extended periods.

Long-Term Discounts

Offer Monthly Rates: Many platforms, such as Airbnb, allow you to set discounted rates for weekly or monthly stays. Offering long-term discounts can incentivize remote workers to choose your property for an extended period.
Loyalty Programs: Consider implementing a loyalty program for guests who book repeat long-term stays. Offer special perks like discounted rates, extended stays, or added amenities.

Pet-Friendly Options

Accommodating Pets: Many remote workers travel with pets, so offering pet-friendly accommodations can make your property more appealing. Ensure your rental is pet-safe and include amenities such as pet beds, bowls, and easy access to outdoor spaces.

Flexible Cancellation Policies

Remote Work Schedules: Remote workers may have uncertain or changing schedules. Offering flexible cancellation or rescheduling policies can help them feel more confident about booking with you, knowing they can make adjustments if needed.

Marketing to Remote Workers and Digital Nomads

To attract long-term remote workers, it’s essential to market your property in a way that highlights its work-friendly features and flexibility. Here’s how to position your vacation rental as the ideal space for remote workers:

Highlight Work-Related Amenities

Promote Workspace and Wi-Fi: Make sure your property listing prominently features your workspace setup, high-speed internet, and any other amenities that support remote work. Mention any ergonomic furniture, multiple workstations, or private office space.
List Remote-Friendly Perks: Highlight amenities like self-check-in, quiet areas, and flexible cancellation policies. Emphasize how your property is designed to support guests who need to work remotely.

Use Remote Work Keywords in Listings

Optimize Listings: Use keywords that remote workers are likely to search for, such as “remote work,” “digital nomad,” “home office,” “high-speed Wi-Fi,” and “long-term stays.” This will make your property more visible to potential guests searching for work-friendly accommodations.
Emphasize Long-Term Stays: In your property description, clearly state that your rental offers discounts for long-term stays and is suitable for extended periods of remote work.

Leverage Social Media

Target Digital Nomads: Use social media to promote your property to digital nomads and remote workers. Instagram, Facebook, and LinkedIn can be effective platforms for reaching this audience. Post images of your workspace, highlight nearby attractions, and emphasize your property’s flexibility.
Engage with Remote Work Communities: Join online groups and forums where remote workers and digital nomads gather. Share your property and highlight its remote work features to connect with potential guests directly.

Partner with Remote Work Networks

Collaborate with Coworking Spaces: If there are coworking spaces nearby, consider collaborating with them to offer joint packages or discounts to remote workers who stay at your property. This can enhance your property’s appeal by offering guests more work options.

Capitalizing on the Remote Work Trend

Attracting remote workers to your vacation rental is a great way to secure long-term bookings and build a steady revenue stream.

By creating a work-friendly environment, offering flexible booking options, and marketing your property to the remote work community, you can position your rental as the perfect place for digital nomads and remote professionals.

This growing trend offers a valuable opportunity for property owners to appeal to a new kind of guest while maximizing occupancy.

Ready to Attract Remote Workers?

Transform your vacation rental into the perfect remote work getaway. List your property with LocalVR to reach a broader audience of digital nomads and long-term guests.

For more tips and strategies, explore our blog section on LocalVR today!

How to Attract Remote Workers by Offering Long-Term Stays