5 Tips to Craft an Unforgettable Airbnb Listing Title
Is Your Listing Title That Important?
Creating an enticing and attractive Airbnb listing is an art, but if you’re not a professional writer, you might be feeling a little overwhelmed and out of your depth. Many short-term rental owners struggle to come up with a title that is both eye-catching and within the short character limitations that Airbnb imposes, but there are a few ways to ensure that your listing title stands out.
Today, we’ll cover 5 of the best ways to craft an unforgettable Airbnb listing title for your short-term rental.
#1: Keep Your Airbnb Listing Title Short and Sweet
The first rule of thumb to keep in mind when you’re writing your Airbnb listing title is that you only have 32 characters (which includes both letters and spaces) to work with. Although Airbnb allows you a total of up to 50 characters for your title, only the first 32 will be shown to those who are browsing the app on a mobile device.
32 characters is not much space to describe your listing, so many short-term rental owners try to squeeze as much information as possible into this small area. Rather than attempting to maximize the amount of information that you have in your title to appeal to the widest swath of potential guests, however, a better way to attract and entice guests is to only provide them with the most relevant information. Not only will this motivate them to click on the listing and learn more about the property, a catchy listing title can also boost your visibility in Airbnb’s search rankings and help you gain more bookings overall.
#2: Avoid Over-Capitalizing and Emojis
Another faux pas to avoid when writing your Airbnb listing title is not to rely on capitalization or emojis to attract the attention of guests. When you title your listing using all uppercase letters or by capitalizing the letters in a word you want guests to see, it comes across as overly informal and in the worst-case scenario, can be interpreted as you shouting at potential clientele.
Similarly, emojis in your listing title can also be misinterpreted as well, since symbols can have different meanings in different countries around the world. For example, the regular smiley face emoji typically denotes happiness and other positive feelings in the US, but in China, this emoji is interpreted in much more negative ways, usually denoting a mocking attitude or insinuating mistrust. For this reason, it’s a good idea to avoid using emojis altogether in your listing title to avoid any confusion or misunderstandings that could lose you a booking.
#3: Mention Desirable Features and Amenities in Your Listing Title
Because you only have 32 characters to work with, another solid strategy for crafting your Airbnb listing title is to mention the most important information first. Mentioning the number of bedrooms or the city that the rental is located in is unnecessary, since most guests will be searching with these filters already enabled.
Instead of repeating this information, take the time to highlight your home’s desirable features or amenities. For instance, if your property has a hot tub or features a fully-stocked game room, describe these benefits first to draw in potential guests to learn more.
#4: Highlight Attractions and Nearby Locations
Similarly, if your property doesn’t have many outstanding amenities or unique features to brag about, you can attract guests by highlighting nearby attractions and landmarks that they might be interested in visiting. When space allows, mention how far you are from these popular attractions and landmarks, and you’ll see a big uptick in the amount of potential guests clicking on your Airbnb listing to learn more about your property.
Although you can search for properties using the map feature in Airbnb to understand how close an accommodation is to the places you want to visit, most users don’t utilize this feature, so it’s a smart move to spell it out for them. If there are special events or celebrations that happen in your area during certain times of the year, edit your listing title during the months leading up to it in order to attract guests who are visiting during this time period.
#5: Get Creative to Entice Guests to Learn More
One thing you’ll notice if you search for Airbnb listings is the sea of similarity. Most owners are not professional copywriting experts, so it makes sense that many of the listing titles out there utilize the same type of language, often repeated in the same exact formula each and every time. To stand out in this sea of similarity, short-term rental owners have to get creative.
For instance, rather than writing a general title like, “Beautiful Cabin with Mountain Views”, look for more interesting ways to get your point across, such as changing the title to something more descriptive, like “Picturesque Alpine Lodge”. When you utilize unique adjectives and descriptive words, guests can more vividly imagine themselves in the space, enticing them to learn more about your property by clicking on the listing.
Learn More About Making Your Vacation Rental a Success
Creating an eye-catching and original Airbnb listing title is no easy task, especially if you’re not skilled in writing. However, if you follow the above tips, you’ll be well on your way to crafting a title that will not only catch eyes, but land you more bookings as well.
Want to discover even more ways to make your Airbnb listing a success? Take a peek at our recommendations for writing stellar Airbnb photo captions or discover a new distribution strategy with our data-driven breakdown of vacation rental distribution sites.